Monday, January 14, 2013

Umami, Cita Rasa Ke 5 yang Tak Sekedar Lezat

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Photo : detikFood
http://food.detik.com/read/2013/01/14/133025/2141417/297/umami-cita-rasa-ke-5-yang-tak-sekedar-lezat

Flora Febrianindya - detikFood

Jakarta - Sejalan dengan berkembangnya industri kuliner tanah air, istilah yang dikenalpun makin banyak dan kaya. Apalagi beberapa ikon kuliner juga mulai menciptakan jargon khas. Salah satunya istilah 'umami' yang ternyata sudah dikenal di Jepang sejak seabad silam.

Seperti halnya delicious dan lekker,umami juga sering digunakan sebagai gambaran kelezatan masakan. Umami bisa diartikan sebagai cita rasa ke 5 setelah manis, asin, asam dan pahit yang terasa di lidah sebagai reseptor rasa. Umami sendiri memiliki arti ‘gurih’. Kata ini sudah ditemukan lebih dari 100 tahun yang lalu di Jepang, dan diambil dari kata umai (lezat) dan mi (rasa).

Umami dihasilkan oleh kandungan asam amino glutamat dan jugaribonucleotides, termasuk inosinate dan guanylate yang tercecap di lidah. Cita rasa ini juga menjadi perhatian Dr. Kikunae Ikeda, seorang ahli kimia dariTokyo Imperial University. Di tahun 1908, ia berhasil membuat ekstrak glutamat dari bahan kombu atau rumput laut.

Di negara asalnya, umami identik dengan bahan kombu dashi atau kaldu Jepang berbahan dasar rumput laut yang dikeringkan. Hasil laut ini diolah menjadi pelengkap masakan, dan menciptakan cita rasa umami. Karenanya, umami bukanlah sebuah merk, namun rasa di indera pencecap yang terjejak karena makanan yang dinikmati.

“Kata-kata umami bukanlah brand. Kata umami adalah umum, siapapun bisa pakai. Siapapun bisa mendapatkan rasa gurih atau umami, tak hanya orang Jepang. Nah, bumbu penyedap masakan adalah salah satu sumber penghasil rasa umami,” kata Taro Komura, Presiden Direktur PT Ajinomoto Sales Indonesia.

Rasa umami tak hanya dihasilkan dari rumput laut saja. Aneka bahan lokal juga bisa dimanfaatkan untuk mendapatkan rasa umami yang maksimal. Dari mulai aneka ragam sayuran, daging ayam, sapi, seafood, ikan, jamur dan lainnya. Rasa umami bisa dihasilkan dari kreativitas dalam meracik makanan dengan berbagai komposisi.

Bahkan chef Kimio Nonaga, Brand Ambassador Ajinomoto yang juga pemenang Iron Chef 2002, menggunakan bahan lokal dari Indonesia untuk menciptakan rasa umami. Ia memakai 3 bahan, yaitu tempe, kangkung dan juga daging ayam sebagai sumber rasa umami pada masakan.

Seperti dituturkan Komura, pihaknya selaku produsen bumbu masak ternama sangat mengunggulkan cita rasa umami. “Ajinomoto adalah salah satu sumber umami. Karenanya, Ajinomoto bisa disebut sebagaiumami seasoning karena istilah umami pertama kali dikomersilkan dalam bentuk bumbu Ajinomoto,” tutup pria asal Jepang yang fasih berbahasa Indonesia ini.

(odi/flo)



Thursday, January 10, 2013

Go Foods - An Opportunity You Want To Take A Bite Out Of

Finding a reliable, appealing and needed business online is not always easy. Sure, there is demand for just about everything imaginable. But finding that one product that everyone needs and wants is difficult given the kind of competition that is out there. That is until Go Foods came around. 

Three words sum up what Go Foods is all about: serve, save and share. When shopping through this outstanding site you will be able to cut your grocery bill by putting economically priced and nutritionally sound meals on the dinner plate. All you have to do is add it to 4 cups of boiling water, cook for 10-12 minutes and enjoy.
You will be able to save the meals for years to come. Everything available through the site can be saved for as long as 25 years down the road. And that same delicious taste and nutrition will be there ready for you to prepare and enjoy. 

While it is a terrific way to stay healthy while enjoying delectable meals without breaking the bank, it is equally a great way to make money. Go Foods is all about sharing with others and letting others know about just what it has to offer. Now you have the opportunity to earn your food. 

The first way to do so is by becoming a retail customer. On the web site provided by the person that shared Go Foods to you, you can order the delicious meals for your family or simply fill out the contact form to have a representative contact you. 

Outside of the typical retail customer, the next method is to become a wholesale customer. You can order a try it free food kit today and receive $30 worth of samples for just $9.95 in shipping and handling. From there, you have the ability to join for $29.95 for a full year's wholesale membership. This will allow you to order food at a 25% discount for an entire year. This blows any Costco or Sam's Club out of the water. 

The final way to truly take advantage of what Go Foods has to offer is to become a preferred customer and an independent business owner. First you will need to sset up your home delivery order to receive Go Foods every month at wholesale prices. This will help you build up your food storage supply while saving on the grocery bill. You can then share it with others to receive commissions to get your food for free. 

There are several ways Go Foods offers products to customers and ways people can take advantage of the system intact. You can customize your orders by choosing specific meals or choose from different GoPacks options that are out there built for specific diets or quantity needs. 

Food is something that everyone needs and wants. When jumping on board with Go Foods, you get delicious, nutritious meals while saving money on the bill monthly.

By: copitek.
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